Despite the government and traffic authorities proactive measures to ensure complying of road safety measures, a large number of people in Kashmir continue to flout the rules. The commercial centre in the district of Srinagar, Lal Chowk, has had a sigh of relief recently following strict action of traffic authorities against people who park their cars on the road. The change is clearly visible as the stretch that often used to be congested now allows smooth passage for all vehicles. Authorities’ persistence has prevailed over the negligence of the erring commuters. It needs to be emulated for road safety also. It is a fact that road safety has received a lot of attention in the last few years, mostly because hundreds of lives are lost each year in horrible road accidents. The yearly death toll by fatal accidents would compel any government to take definitive steps. A number of factors, underlying causes of road accidents have been identified and some issues were addressed to the best the traffic authorities in particular or the government in general could have. From obeying traffic rules to building roads that are less prone to motor accidents, almost all has been covered. An important point regarding motor accidents and casualties has been overlooked over the years – the safety provided by the vehicles or different makes of automobiles that run every day on the roads. As one survey in the past highlighted, only few luxury cars assured minimum damage to drivers and passengers in the wake of a crash. The safety gear in all vehicles needs attention of the people. People need to make an informed decision before buying or driving a vehicle with regard to the safety gear fitted in it. For instance air bags have been found to minimize the risk by a margin that cannot be ignored at any cost in case of a road accident. Unfortunately most of the small cars have not crossed the safety bar with pressure continuously building on the manufacturers to improvise their design and systems regarding safety. Accidents happen, although government or any agency for that matter may try to minimize the chances, they are inevitable. But what governments can do is to ensure that lives of people are saved even if accidents do happen. No doubt obeying of safety rules – wearing seat belts and helmets – is must, but there are other factors that we cannot afford to overlook.